Customer management as the key to leading your sector

Digital transformation and artificial intelligence have been determining factors for customer management in recent years, as they…

Artificial intelligence of the future in model development

The latest trends in artificial intelligence of the future and machine learning increasingly provide a greater number of…

Demand forecasting and analysis tools in the retail sector

The different retail chains intensely seek to be in tune with the needs of their customers and to…

Cross-channel: how to control and improve shopping experience?

The cross-channel is one of the modern strategies used by brands to regain control over purchasing…

Retail marketing: personalization of physical channels

The concept of retail marketing or in-store marketing refers to the customer-oriented marketing strategy that goes…

Gamification, examples and best practices

In 2012, a debate began on gamification with examples of how to develop it. The term was unknown…

Develop a business case to successfully implement your Customer

Customer data is no longer just an analytical requirement , or something that only serves to send…

The new fashion retail sector based on analytical

Perhaps no other segment within Retail has been invaded by digitization as much as fashion. Consumers…

The retail industry in the digital age: challenges to overcome

The digital age has caused businesses of all kinds to adapt to its constant evolution and…

Smart life: how will the technology of the future influence everyday life?

The technology of the future will turn data into the new gold . The collection, processing, analysis and…