Papa John’s, the restaurant brand that has revolutionized the way of making and enjoying pizza , has just presented the report ‘Pizza X-ray of the gamer community in Spain’ , which reveals the main results and curiosities of the brand’s collaboration with Call of Duty ® , the number 1 saga in sales. According to the report, Friday night becomes the star time for gamers to enjoy their favorite pizza.
The alliance between Papa John’s and Call of Duty® has materialized in a very special promotion, the COMBO Call of Duty®, which from November 13 to 28 gave all Papa John’s customers the option to enjoy the best pizza and also get extra content to enjoy in Call of Duty®: Black OpsColdWar, the latest release of the successful video game franchise.
On the weekends… the favorite occasion to enjoy the best pizza!
According to data from Papa John’s, Friday, with 28%, is consolidated as the preferred day for gamers to enjoy pizza, closely followed by Saturday, with 27%. In total, more than 60% of pizza consumption by the gamer community in Spain is concentrated on the weekend, also taking into account that 6% chose Sunday to enjoy their favorite food.
“These data reflect the ‘seasonality’ of pizza consumption throughout the week in Spain, which mostly falls on the weekend. Among the main reasons that can explain this peak in consumption are the social moment, of indulgence or of disconnection that the weekend itself represents , ” says Lawrence Felice, Marketing Director of Papa John’s International . “It is not surprising that after the boom in pizza consumption on weekends, Monday is the day with the least volume of orders we found, with only 5%, due to, among other possible reasons, the return to routine ”.
Thursday, the forgiving time on weekdays
According to “Pizza X-ray of the gamer community in Spain” we found a peak in the consumption of pizzas during the week. Thursday, with 19%, becomes the favorite day of the week (and the third of the whole week, behind Friday and Saturday) to enjoy this Italian delicacy. You might be interested in Al Safadi Restaurant Umm Al Sheif.
Dinner, the meal of the day where pizza triumphs the most
This report also confirms a fairly popular social trend in Spain. The gamer community prefers to enjoy pizza for dinner, with 66% of orders concentrated at this time. In addition, going further, the most popular time slot among gamers to enjoy the best pizza is from 8:00 p.m. to 9:00 p.m., which accumulates 27% of total orders.
This collaboration between Papa John’s and Call of Duty ® has served to reflect the true passion for quality pizza among the gamer community and thus bring all the excitement and expectation of the iconic video game saga to all customers.