Companies not only provide services and consumer goods, through their actions they can have a considerable impact on society and the environment where they operate. If they act from Corporate Social Responsibility, they can create a beneficial ecosystem for the community in which they generate employment and collaborate with local businesses while minimizing their environmental impact using natural resources in a sustainable way.
What is corporate social responsibility?
Corporate Social Responsibility (CSR) is a way of managing companies taking into account the impact of their activity on people, the community, society and the environment. CSR ensures that economic growth benefits all parties involved, from suppliers, employees and customers to shareholders and the community where it operates, while minimizing its environmental impact.
The advantages of having a Corporate Social Responsibility plan
In a world increasingly concerned with caring for the environment and fair economic practices, implementing Corporate Social Responsibility actions will benefit companies by improving their corporate image and brand reputation.
Corporate Social Responsibility is also associated with companies with a better work environment that facilitate the conciliation of their workers, which contributes to the recruitment and retention of talent since new generations prefer to work in socially and environmentally committed organizations. It also improves the satisfaction and commitment of workers with the company, which positively influences productivity and competitiveness.
A good Corporate Social Responsibility policy also increases the rate of consumer and customer loyalty since they prefer to prioritize those organizations that value their employees, develop social projects and care about the environment.
If the company applies energy efficiency measures, recycling and other initiatives to reduce the use of natural resources, Corporate Social Responsibility can even represent savings in the medium and long term. These businesses can take advantage of certain tax benefits and offer added value that attracts investors.
Corporate Social Responsibility: Practical examples
Did you know that data centers use 200 terawatt hours, about 1% of the world’s electricity consumption? Google has one of the largest data center networks on the planet, so it has taken steps to protect the environment and reduce its consumption. Design servers from scratch to last longer, recycle old components, and sell old servers so they can continue to be used.
As a result, Google has become one of the best examples of recent Corporate Social Responsibility. The tech giant has increased the number of remanufactured units and its data centers use 50% less energy . In addition, it has committed to investing more than a billion dollars in renewable energy projects and helps companies reduce their environmental impact through services like Gmail.
TOMS is an excellent example of Corporate Social Responsibility actions. The brand became famous for providing a free pair of shoes to people in need for every pair of shoes sold. As a result, he has donated more than 100 million pairs of shoes. Following a report pointing to the collapse of local shoe manufacturing companies due to reliance on TOMS shoes, the brand reevaluated its strategy.
Instead of focusing on free shoes, he now donates a third of his profits to different campaigns and has partnered with grassroots nonprofits to drive mental health projects, increase access to opportunity, and end violence. armed forces in developing countries.
The legendary toy brand is also an example of Corporate Social Responsibility. In 2013 and 2014 it reduced the size of its boxes by 14%, which meant the saving of approximately 7,000 tons of cardboard. In 2018, it introduced 150 pieces made from sustainably sourced sugar cane, breaking away from the petroleum-based plastic it used to use.
LEGO also wants to eliminate all single-use plastic packaging from its materials by 2025 and in 2030 it plans to use environmentally friendly materials to produce all of its products . In addition, it chooses partners and suppliers who share its responsible business principles and conducts regular audits to ensure employees have good working conditions.
If you are interested in everything related to Corporate Social Responsibility in companies and Human Resources management, you can train with our programs:
- Master in Corporate Social Responsibility and Sustainability
- University Expert in Talent Management
- Master’s Degree in Human Resources Management and Direction
- Online Master’s Degree in Human Resources Management and Direction
- Degree in Labor Relations and Human Resources at a distance
- Degree in Environmental Sciences