New business models, more committed to the use of systems related to new technologies, force companies…
Category: Business
From multichannel banking to omnichannel banking
The digitization process that most companies are experiencing has given rise to the need to provide…
Customer management as the key to leading your sector
Digital transformation and artificial intelligence have been determining factors for customer management in recent years, as they…
Retail marketing: personalization of physical channels
The concept of retail marketing or in-store marketing refers to the customer-oriented marketing strategy that goes…
Develop a business case to successfully implement your Customer
Customer data is no longer just an analytical requirement , or something that only serves to send…
Prescriptive analysis takes control of engagement marketing
” What comes next?” It’s a question that most Marketing experts ask themselves every day. Some base their answers…
Marketing and sales: 9 reasons to bet on marketing automation
Marketing automation (or marketing automation ) has established itself as an essential ally for many organizations, since it…
How to make effective email marketing campaigns?
Every day we receive dozens of emails in our inbox. Have you thought how many of them…
Customer Identity Solutions: Deciphering the customer profile
In the US, the average consumer is connected to 3.64 devices. With the proliferation of others,…
Customer life cycle: keys to efficient marketing in retail
Did you know that only 20% of companies carry out campaigns throughout the entire customer life…