The future of marketing campaigns: welcome to Marketing Automation

Today’s marketing campaigns seek to reach the customer in the most personalized way possible. Online marketing…

Lead capture powered by machine learning

Today, machine learning applications are thriving in the industry like never before. The expansion covers areas as diverse as…

Lead scoring: digital customer segmentation thanks to data science

The use of data is becoming more and more essential in the marketing departments of small,…

Best practices in an onboarding process

While in Marketing customer onboarding is taken care of in detail, in HR perhaps sometimes we…

Big data tools in different sectors: practical cases

Nowadays, it is quite common to hear about big data in any sector. But many do not know exactly…

How to retain increasingly unfaithful customers?

Instead of talking about the customer, we will make a reflection from ourselves: imagine that you…

Consumption habits and ‘machine learning’: the evolution of ‘retail’

Technological advances directly influence people’s lifestyles. For this reason, traditional companies must adapt to this evolution to…

Discover customer needs for business success

New business models, more committed to the use of systems related to new technologies, force companies…

From multichannel banking to omnichannel banking

The digitization process that most companies are experiencing has given rise to the need to provide…

From database programs to Customer Data Platform, buy or develop?

The new retail trends that are leading to the super personalization of the shopping experience,they oblige…