Campaign measurement: from attribution models to contribution

Like the rest of the disciplines of marketing and, in general, of the company, advertising advances…

Marketing strategies and Data Scientist: a union that promises

Data analysis is not an exclusive strategy for large companies, SMEs can also use big data to their…

Data analysis techniques in the era of ‘big data’

Internet and massive data generation have made data analysis techniques an indispensable tool to exploit the full potential of…

Machine Learning, the accelerator of Technological Development

The machine learning is a branch of artificial intelligence that can provide companies more towards their technological development.…

Digital transformation: companies in the insurance sector

The insurance sector, like most sectors of the economy, faces the challenge of digital transformation: Companies…

How to attract customers in increasingly competitive markets

Markets are increasingly competitive and acquisition costs are increasingly high . In all sectors it is necessary…

Automate data analysis tasks with machine learning

The knowledge and experience of a person, together with the time they have, determine their way…

Programmatic advertising: what is it and what are its benefits?

The world of online advertising has radically changed in recent years thanks to technology and the use of big data ; there…

Customer acquisition: How to define your digital metrics?

The customer acquisition is vital if you want to take place in an increasingly changing, with a competition that…

Touch points and customer life cycle in marketing

The marketing and advertising managers of the companies have included different actions in their strategies, focusing…